“School Breakfast—Go for Gold”

“School Breakfast—Go for Gold” will highlight how eating a healthy balanced breakfast at school helps students shine. The campaign will help students learn about the importance of eating healthy and being active. “School Breakfast - Go for Gold” also aligns with USDA’s HealthierUS School Challenge and the First Lady's Let's Move Goals.

The campaign runs from January to March 2012, culminating in National School Breakfast Week, March 5-9, 2012.