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About National School Lunch Week

President John F. Kennedy
created National School Lunch Week (NSLW) in 1962.

During this annual weeklong celebration, SNA members and students around the country celebrate in their cafeterias with decorations, special menus, events, and more. The 2017 NSLW theme is “School Lunch: Recipes for Success”, and it’s all about showing off the secrets to your school lunch success in your schools and districts—fresh fruits and vegetables, whole grains, low-fat dairy, and of course, our students. The National School Lunch Program serves more than 30 million children every school day—that’s something to smile about! Capitalize on NSLW with our tools and resources, including social media tips to help you promote your program to parents and students!

2017 National School Lunch Week.

“School Lunch: Recipes for Success” October 9-13, 2017
SNAL 2017 School Lunch Week

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Mark your calendar for National School Lunch Week! The #NSLW17 theme is “School Lunch: Recipes for Success,” which was designed to help you tell your school lunch story, including the ‘secret ingredients’ to your success! Share with students, parents, and school officials during NSLW to show them what makes your school lunch program special. Use our tools, tip sheets, and other materials—and a generous dollop of your own creative inspiration—to create a custom #NSLW17 marketing plan.

SNAL School Lunch Week

Celebrate NSLWStart Planning Now

This is where your toolkit, activity sheets, handouts, and more live right now. Download to start planning a #NSLW17 that yields results!

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SNAL School Lunch Week

Shop the EmporiumShop For Official Merchandise

Kick NSLW up a notch. Shop the Emporium for official NSLW apparel, posters, decorations, and more!

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SNAL School Lunch Week

NSLW ResourcesUseful NSLW Resourses

Cook up a complete NSLW promotional plan by adding NSLW marketing and PR resources to the mix..

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Join SNAL Today as an Industry Member

SNAL industry members enjoy a variety of valuable and exclusive member benefits including professional credibility,
access to the school nutrition marketing and professional development opportunities.
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